Feb 2022

Higher Mark wins Gold at Victorian Tourism Awards

The Geelong Cats hospitality arm, Higher Mark, has won Gold in the Business Events Venue category at the Victorian Tourism Awards last night.

We would like to take this time to thank our loyal clients from across the region and state. We gain so much satisfaction in collaborating with you and taking your events to the next level. We look forward to working together for many years to come.

Launched in late 2018, Higher Mark has flourished to become one of the state’s rising stars in terms of unique events and conferences.

Geelong Cats General Manager of Food & Beverage, Andre Smaniotto, said the award was a terrific reflection of the Higher Mark team and their dedication to creating an exceptional customer experience.

“Higher Mark has been built on the values that have become synonymous with the way the Geelong Football Club operates.” Smaniotto said.
“We strive to create memorable and authentic events for our customers that go above and beyond expectations.”
“It’s one thing to aim to provide an exceptional experience but our dedicated staff work tirelessly to ensure that this is a reality.”
“We pride ourselves on being Victoria’s largest regional events venue whilst still providing a personalised level of service from start to finish.”

Employing approximately 400 staff, of which 92% are from the Geelong region, Higher Mark is dedicated to the on-going training and development of these staff and being an employer of choice in the industry.

Some of the highlight events and conferences in 2019 provided by Higher Mark include the Victorian Tourism Industry Council conference, Geelong Travel Expo, a number of large graduations and valedictory events, and servicing nearly 20,000 corporate hospitality clients at the nine Geelong Cats home games this season.

Higher Mark will now compete in the same category in the Australian Tourism Awards on March 18th, 2022.

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Aug 2021

Higher Mark 2021 GBEA Finalist

Higher Mark is excited to announce that we have been shortlisted for the 2021 Geelong Business Excellence Awards (GBEA)! 

The GBEA Awards are hosted by The Geelong Chamber or Commerce and 2021 saw an increase of 22% on entries compared to last year. This is a huge testament to the incredible clever, creative and resilient Geelong business community!

Mark your calendars, the Virtual Awards night will take place on Tuesday 19 October 7pm. Congratulations to the Higher Mark team and other finalists! 


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Aug 2020

Higher Mark looks for new opportunities as business events face challenges

Geelong Advertiser - David Carins looks at the challenges for the region’s battling visitor economy during COVID-19, and at how the city’s leading business events venue Higher Mark is dealing with the crisis.

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Apr 2020

Temporary hold on all Higher Mark events

We would like to advise you that due to the unprecedented ongoing circumstances surrounding COVID-19, and under the current Government restrictions, Higher Mark will no longer accommodate any events and functions booked from Wednesday 1 April through to Sunday 31 May 2020.

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Dec 2019

Higher mark takes gold

Higher Mark, has won Gold in the Business Events Venue category at the RACV Victorian Tourism Awards on Thursday night.

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Oct 2019

Higher Mark nominated for RACV People's Choice Award

​Higher Mark have been nominated for the 2019 RACV People's Choice Awards, in the category of Best Victorian Tourism Experience or Service.

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Sep 2019

Higher Mark stars in NZ Geelong feature

​HIGHER MARK, has featured in New Zealand's Meeting Newz September edition which highlights Geelong and the Bellarine Peninsula, and the benefits of holding conferences in our stunning region.

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Aug 2019

Higher Mark awarded best in Vic

​HIGHER MARK, the Cats hospitality business, has won the Victorian Venue Caterer category at the 2019 Victoria & Tasmania Savour Australia Restaurant & Catering Hostplus Awards for Excellence.

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